Product / Professional Services
TrainEasy — Fitness Coaching Platform
Web-based membership platform for fitness coaches to manage clients, track progress, and communicate — with PWA support.
View live productClient
TrainEasy — fitness coaching business
Status
Launched
Industry
Professional Services
The outcome
Higher client retention with progress members can see
We keep the story focused on what changed for the business: who can do what now, how the team works differently, and what the numbers say.
- [ADD METRIC] active members
- [ADD METRIC] coaches onboarded
- [ADD METRIC]% PWA install rate
The challenge
Why the existing way wasn't working
Fitness coaches had no centralised platform to manage clients, track client progress over time, or communicate — forcing them to juggle spreadsheets, WhatsApp, and generic apps.
Our approach
How we got from problem to product
A membership-based platform where clients record meals, water intake, and body measurements, coaches monitor progress and share plans in-app, and the whole thing installs on mobile as a PWA without needing an app store.
What we built
The product, the system, the details
Custom Node.js backend for user, membership, and tracking data. Meal, water, and measurement logging. Coach dashboards with plan sharing. PWA installable on mobile. Self-hosted on VPS with Nginx reverse proxy and zero-downtime automated deployment scripts.
Tech stack
Tools we chose and why
Client feedback
What the team had to say
"[ADD TESTIMONIAL]"
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